The E.H. Howard Correspondence School is unlike anything you’ve ever experienced. You can’t find another school like it, they simply don’t exist!
The goal is for you to learn how to use your skills in new ways, to apply what you’ve learned in your business, then assess the outcome for improvement. In short we help you be the business you could be, should be. Desire to be!
Your business will never grow if you don’t connect with new consumers. Some think that a long rambling, homespun story is the way to go. That it shows off your personality. Makes you approachable. They don’t. You need to tell consumers specifically what’s in it for them. You do it with a lede.
A lede is a simple paragraph that tells a consumer all the details in a short burst. The idea is to start a conversation, educate your consumer. It’s a win/win. Consumers will remember your shorter story. They’ll have a better understanding of your business; and they’ll share your story because it’s easy to remember, hard to forget. Let’s look in greater detail at how to craft a lede, shall we? Get the associated workbook here:
Discover more Basics content at: https://BASICS.EHHOWARD.COM
Every BASICS addresses a common issue that every self-employed, small and home business faces. Everything from setting goals and brainstorming to understanding social media better. Each topic comes with a video discussion and an associated worksheet. Every BASIC gives you everything you need and nothing you don’t!!
E.H. Howard
Small Business Owner Small Business Advocate
As the owner of the Design Office, E.H. worked with fellow small, home and solo business owners to get them what they needed to brand, market and sell more successfully.
In 2019 he opened his eponymously named consulting firm, where he assists businesses in rediscovering their unique place in the market, how to speak about it in ways that connect and convert consumers.
A tireless, outspoken advocate for small scale business, his work seeks to inspire and empower business owners to be the business they know they can be, that they want to be.