The E.H. Howard Correspondence School is unlike anything you’ve ever experienced. You can’t find another school like it, they simply don’t exist!
The goal is for you to learn how to use your skills in new ways, to apply what you’ve learned in your business, then assess the outcome for improvement. In short we help you be the business you could be, should be. Desire to be!
Many small business owners or self-employed individuals believe that demographics are meant only for large corporations and aren’t applicable to them. However, this couldn't be further from the truth. Demographics are a powerful tool that can significantly benefit small and home-based businesses. Understanding who your customer is can transform your business.
By knowing your consumer better, you can dramatically enhance your marketing efforts, leading to greater engagement with your target audience. You'll find that referrals improve as well, because your partners will clearly understand who the ideal customer is for your business. It’s truly a win/win situation, and the best part is that it’s both easy and enjoyable to implement.
In this Basics, we explore how small business owners can leverage demographics to their advantage. We’ll delve into what demographic information reveals about your market and how you can use this data to boost your sales and marketing strategies.
Let's dive in and explore the exciting world of demographics together!
E.H. Howard
Small Business Owner Small Business Advocate
As the owner of the Design Office, E.H. worked with fellow small, home and solo business owners to get them what they needed to brand, market and sell more successfully.
In 2019 he opened his eponymously named consulting firm, where he assists businesses in rediscovering their unique place in the market, how to speak about it in ways that connect and convert consumers.
A tireless, outspoken advocate for small scale business, his work seeks to inspire and empower business owners to be the business they know they can be, that they want to be.